Google tracking result choices
Friday, January 21st, 2005It looks like Google is starting to track which search results people select. This technique is used in many enterprise search products to allow the administrator to help users refine searches, create synonym lists, etc.
They aren’t doing it for all searches but I found one query. If you search for ‘oyster bay wines’ on Google UK, the result links will go to a preprocessor rather than directly to the site. Check out the status bar in the image:
I would be surprised if Google has started to manually analyze their searches so I assume they now have some clever software that does it for them.

